RETAIL

Valuing Store Communications

The key to success in today's retail marketplace is ensuring that your customers have the best shopping experience possible. To that end, you've probably already made an investment in your customer communications strategy by adding new channels. But what are you doing about communications in your stores?

• Do you know how many customer calls come in to your store?
• How well are those calls handled by your various departments?
• If the calls go to a regional or national call center - perhaps supported by catalog sales - what about the cost of personnel, and of the network itself?

The Vertical Retail Solution

Vertical's retail solutions provide retailers with the ability to track caller behavior and call traffic into local stores, and transform that data into actionable business intelligence and analytics. It also allows local stores to offer customers a consistent, information-rich environment that will not only increase revenues through improved service, but also reduce costs through equipment and operational efficiencies.

With Vertical, you'll see improved customer service resulting in new revenue streams. By connecting stores to call centers or customer databases - or simply by sending calls to the right place - our technology drives sales that might otherwise never have been captured.

Finally, a Vertical retail solution can help you lower costs by consolidating the number of devices you need in each store, providing centralized Web-based management capabilities, and allowing you to take advantage of broadband services.

It all adds up to a powerful new formula for managing your customer interactions.

This cost-effective solution can:

• Provide new visibility into store and employee performance and how well customers are being served
• Customize call handling
• Provide self-service options
• Tie into customer and inventory databases
• Automate fax handling
• Host industry-specific applications, like music-on-hold and store service response